The 2013 GoPro Ironman World Champion Frederik Van Lierde was invited to the Mavic headquarters in Annecy with many other champions who use Mavic products and we accompanied him.

Among the other athletes invited were Liege-Bastogne-Liege champion and Tour De France stage winner Dan Martin, Alpe D'Huez stage winner Christophe Riblon, Olympic cross country champion Julie Bresset, downhill MTB ace Anne-Caroline Chausson and many others.


All images © Pieter de Neve

Frederik Van Lierde at the airport in Brussels to fly to the Champion evening at Mavic.

There won't be any riding here but Frederik brought his bike as it will be displayed here.

Out of the bag and ready for the final touches.

Meanwhile several other famous athletes have arrived and the press is getting busy.

Chilling in the beautiful Mavic lobby before the official event begins.

Ready for all the action next to the bike of Christophe Riblon.

The Ironman World Champion with the Alpe d'Huez conqueror.

The champions are now all assembled for the guests and the media.

There are interesting goodies all over the place here.

Frederik Van Lierde is introduced and recalls his adventures in Kona.

It was a pretty full house indeed.

Team Garmin Pro Dan Martin talks about his Tour De France stage win.

Everyone is now ready for the autograph session.

The fast and humble Belgian is slowly getting comfortable with all the attention and the autograph requests.

The Olympic MTB cross country champion Julie Bresset was also busy.

There were quite a few champion bikes to inspect close up.

Posing with the Cervelo P5 of Frederik Van Lierde.

Time to pack it up and get ready for the final part of the evening.

There is no doubt where we are here.

A relaxed end to the Mavic evening of champions.