Slowtwitch Publishing is pleased to announce Slowtwitch3D, the first triathlon magazine printed in 3D.
The first issue of Slowtwitch3D will hit news stands in mid-April and will be offered on a monthly basis thereafter. Thirty-five thousand copies will be available at the news stand and another 35,000 will be given away at events and promotions.
Industry insiders were already given an early look at issue Number-1, and responded with rave reviews.
"The response has been incredible," said publisher Dan Empfield. "I guess some people thought that we can only do the online thing, but we proved them wrong once they put the 3D glasses on and realized what a different magazine we are actually offering."
Slowtwitch worked closely with the California Institute of Technology (CIT) on the new 3D technology, a format not seen in other magazines, let alone the world of triathlon. Other publications are expected to follow suit.
"We have been copied before and we're always flattered by that. We'll do what we have always done and just try to stay a step ahead of the herd," added Empfield. "Plus we already have some things in the works that really will blow the minds of some folks."
The possibilities for advertisers with the new 3D technology are also numerous, and it didn't take long for advertisers to see the light. "The Shiv looks especially good in 3D and the whole crew at Specialized was blown away when I showed them the first copy," said Bobby Behan, Specialized sports marketing manager. "Plus the content in general appears to be very fresh and exciting."
Dirk Aschmoneit, the field marketing manager for Powerbar was also pleased with the the new magazine and added, "At first I thought 'Oh no, another print magazine,' but when I looked closer at the magazine I had to agree that it is quite unique."
The first issue of Slowtwitch3D features an in-depth recap of the Rohto Ironman 70.3 California event, with exclusive images of the bikes of the top pros plus lots of other great technical information. Slowtwitch3D will also reveal the new Scott Plasma IV, a bike kept more under wraps than the Apple iPad.
Our first issue also features a tour of the Martek factory in the Orient, to give readers an inside look into the place where so many of today's carbon bikes are made.
There will be a coach's column and featured in the April issue will be Slowtwitch coach of the year Paulo Sousa. Additionally, several Slowtwitch forum members agreed to become columnists for the new magazine, and it is expected that the intro column, "Your seat is too high," will be especially popular.
