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2011 Interbike: Cerevellum Hindsight 35

Written by: Jordan Rapp
Added: Sat Sep 24 2011

The Cerevellum Hindsight 35 is a digital rearview mirror, but in addition to showing you what's behind you on it's large and bright 3.5" LCD screen, the Hindsight 35 also functions as a "black box" in the event of an accident; it records on a continuous 10-minute loop and, by way of a built in accelerometer, it shuts itself off when it senses an impact. The rearview camera also features built in red LED lights which you can turn on and off from the main computer. It's ANT+ compatible and runs a proprietary operating system that allows for expansion and development via applications, taking several cues from Apple and its iOS, which powers the ever growing list of applications for the iPhone, iPad, and iPod Touch. Cerevellum is taking orders starting now (MSRP $299 USD) on it's website; you can get the aerobar mounting kit for $20 and an additional bike kit (with mount and camera) for $99. There is a long-cable camera available for $79 designed for forward facing usage with a focus on tandem riders; the setup allows the stoker to see up the road, rather than just staring at jersey pockets all day. Cerevellum anticipates shipping product in December of 2011. For more information, visit

[Ed. note: our apologies for the background noise; Interbike, like most tradeshows, is not the most acoustically friendly environment for interviews. Next year, we're showing up with cabled microphones. Promise.]


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Emerging device 5 out of 5 stars

Joshua Hickey

Reviewed by:, Sep 27 2011 4:33AM

I can imagine future applications for this emerging device that couple video dvr with power so the next time I hook up to my trainer the workout could be a race day simulation against my last race results. Placing one's head down in the aero bar on the bike trainer has just matured with this new technology. The guy from Spinnervalls will be obsolete with a application that allows you to simulate a virtual + power race against ones self.