FIREBALL

SLOWTWITCH QUESTION ONE: If you were to compete in a half-Ironman, what would be your nutritional regimen during the race?

I would try to utilize real foods that I have been used to in training, and some gels during the event to sustain my output. A combination of easily digested foods taken in at short regular intervals so that my stomach is not overloaded. I would hyper-load fluids 1-3 days prior to the event by glycerine loading and eating at regular intervals. With respect to gels and feedback I have received from users around the world: Most of the energy gels on the market are cornstarch-based and contain flavoring, additives, etc. Fireball has been found by triathletes to outperform other gels in the following areas:

  1. Fireball is a glucose/glycerine base which is an extremely absorbable energy substance.
  2. Glycerine is the second ingredient by volume in the gel, making it a serious product for those wanting to increase their ability to enhance fluid absorption. (Glycerine is a humectant.) No other gel has a high glycerine content as Fireball does. The glycerine is a 100 percent vegetable source, not a cheap, animal-based grade glycerine.
  3. Fireball is the only energy gel to increase breathing abilities without stimulants or drugs. It works effectively, naturally and efficiently each and every time even after multiple pouch usages in an event.

SLOWTWITCH QUESTION TWO: Why are gels typically sold in 100 calorie packets?

In most countries the single portion size allowed by governments for a consumer "snack" is 100 calories. There is a market for larger serving containers, but gels are a niche market, so further variety of product sizes reduces overall usage/consumption of product. We know there is a maximum absorption rate during heavy activity of perhaps 300 or so calories per hour, but does a larger serving necessarily slow that rate?

Larger servings do not necessarily slow down the rate, but many factors come into play—the athlete's consumption at rest or in strenuous activity; blood pooling and performance abilities; digestion and performance abilities; actual absorption of high calories during an event.

Fireball produces a 40-50 percent greater energy duration for the same 100 calories (i.e., normal gels last approximately 30 minutes; Fireball lasts approximately 50-75 minutes). It breaks down into ingredient quality and the proper use of spices and herbs that have the ability in the human body to stabilize insulin levels.

SLOWTWITCH QUESTION THREE: Are there new or different delivery systems on the horizon?

European manufacturers already have a powder-to-gel mix—the only problem is getting the consistency right every time if not measuring your fluid mix.

SLOWTWITCH QUESTION FOUR: What is the life of a gel in its plastic container?

Most gels have a 12-16 month shelf life, Fireball actually has a three-year shelf life since it is pasteurized and has some herbs and spices that aid shelf life. It is the only 100 percent natural energy gel that does not rely on preservatives. Like triathlon training it is quality not quantity that counts.