Boulder has many well known hangouts for triathletes seeking sustenance and camaraderie. Among the favorites are Amante and Vic’s for coffee, Walnut Café for nutritious breakfasts and lunches, and the Walnut Brewery for beer and ale. Since it opened last September, Matt and Kelly Reed’s BOOM Yogurt Bar [name inspired of course by Matty Boom Boom Reed] on 30th Street has attracted a strong triathlon clientele including Mirinda Carfrae and Tim O’Donnell, Michael and Amanda Lovato, Julie Dibens, Richie Cunningham, Jasmine Oeinck, Billy Edwards, James Hadley, Joanna Zeiger, Flora Duffy, and Hall of Fame runner Colleen De Reuck.

The draw is not only the yogurt and the healthy, tasty toppings. But thanks to Kelly Reed, mother of three children and wrangler of several dogs as well as her Olympian husband, it is also a very kid friendly, community oriented gathering place for the endurance sports crowd.

All photos © Timothy Carlson

The distinctive BOOM Yogurt Bar sign

Michael and Amanda Lovato, just back from Pucon, are BOOM regulars

Veteran pro triathlete and US Naval Academy Triathlon coach Billy Edwards feeds his young daughter Paige – at a table with Olympians Joanna Zeiger and Colleen DeReuck.

Julie Dibens likes BOOM, both for the yogurt and the kids’ crafts table.

British pro triathlete James Hadley is here often for post-swimming yogurt and oatmeal.

Bermuda Olympian and University of Colorado student Flora Duffy enjoys some yogurt, and the Reed kids enjoy hanging with Flora in the BOOM ROOM.

Flora Duffy and Lachey Reed appreciate the living room feel.

BOOM Yogurt Bar manager Kim Larson, an age group triathlete, with the Reed family outside the shop.

Larson serves up some of the toppings, many of which are made locally in Boulder.

Kim dishes up some yogurt for a young customer.

Larson, who manages BOOM and owns her own business in town, Boulder Fields, loads up on one of the five local granolas, including triathlete Jasmine Oenick’s Bulumu Granola.

Olympic marathoner Colleen DeReuck, with younger daughter Tara, live in the neighborhood and frequent the shop after workouts. Her older daughter Tamsin is an employee of BOOM since its opening in late September.

Local Artist Will Day’s work graces the walls at BOOM Yogurt. www.willdayart.com

Top Australian Ironman 70.3 triathlete Richie Cunningham, who recently moved full time to Boulder, is one of many local tri celebrities at BOOM.

Julie Dibens enjoys every last spoonful.

Some of the unique toppings include: Kim & Jake’s Cakes, Jerry’s Nut House, Concertos in Chocolate, Skinny Crisps, Breeze Bar Toppings, and a variety of mochi. All the cereals are organic and the fruit is cut fresh daily. And there are some classic candies like sprinkles and M&Ms.

Many classes are using the BOOM ROOM, which is free to reserve, on a regular basis. Here Miss Ashley leads a Young Rembrandts cartoon drawing class.

Kids love the craft table, and the parents appreciate entertainment for the kids.

Matt and Kelly Reed, with Dana Derichsweiler & Xanthe Thomassen, who own the nearby Walnut Café and are business mentors to the Reeds in this new venture. Both are avid athletes and supporters of the Boulder multisport community.

Matty and Kelly Reed love sharing their vision of BOOM as a culinary and community resource.