Like many companies, Cervelo sponsors teams and athletes, because it's beneficial to sidle up to the images these athletes exude. Now the table is turned, and Cervelo is the brand to which another premium manufacturer is attaching itself.

Porsche has produced a number of videos, including this one with Maria Sharapova, as the tennis star is chauffeured to a pre-Wimbledon affair by a Porsche works driver in a 918.

This Cervelo commercial features Cervelo's Phil White in the new Porsche Macan.

Porsche is, one assumes, a brand Cervelo is happy to co-promote. Cervelo is owned by PON Holdings, in the Netherlands. PON is the Dutch distributor for Volkswagen, Audi and Porsche, among others. Did the PON connection help make this happen? Unknown by us. Either way, it's cool. Bravo Phil, bravo Cervelo.