Triathlon Coaches


Matt Russ

720 Hembree Place
Suite C
Roswell, Georgia 30075
Phone: 770-842-7317


Education: Undergrad degree, Undergrad science or exercise-science degree
Certifications: Serotta certified, USA Cycling level 2, USAT level 3, USATF level 1
Services: Local bike fitting, Online coaching, Regular track or group run workouts in person, TrainingPeaks scheduling

General Info

General Info: Matt is a full time coach with over 15 years experience. He has worked with pro level athletes and top age group competitors in Iron Man, 70.3, Cyclocross, ITU triathlon, Duathlon, Mountain Biking, Xterra, Running and Road Cycling. His athletes have won numerous races, regional, national and international titles.

Matt served as Assistant Coach to the US team at the 2008 ITU World Cup in New Plymouth, New Zealand. He has designed cardiovascular training plans for elite military, law enforcement, FBI agents, top ranked boxers, and the Land Rover Adventure team.

Matt is one of the few coaches in the country to achieve the highest level of licensing by both USA Triathlon and USA Cycling, and is a USA Track and Field Coach. He is an AAFP Post Rehab Specialist with over 10 years experience working in a clinical setting. He is an ACE certified level II personal trainer and an ACE certified weight management consultant.

He completed the USA Triathlon Elite Mentorship Program and is a USA Cyling Certified Power Based Training Coach. Matt designed the power coaching curriculum for The Sport Factory. In 2001 Matt was one of the first outside coaches contracted by CTS ( Carmichael Training Systems). He worked with legendary coach Chris Carmichael (coach of Lance Armstrong), and was trained in his coaching methodology and systems. Matt also underwent certification by Joe Friel's Ultrafit Association, and has completed the Serotta Cycling Institute advanced triathlon bike fitting course.

Matt is a freelance writer and his articles regularly appear in such magazines as Triathlete, Inside Triathlon, Running Times, Mens Health, Oxygen, Triathlon Life, and on the web at Active.com, Tri Newbies, Beginner Triathlete, Trifuel, and Triathlete Online.
Rates & Fees: My coaching rates are negotiated with the athlete based on performance level and sponsorship. Team members receive discounted services such as VO2/metabilic testing, video analysis for swim, bike, and run, sport specific strength training, sports medicin
Training Camps Offered: We offer a variety of camps, clinics, and classes throughout the season. Please visit www.sportfactory.com for details.
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