880 Highway 12
Baraboo, Wisconsin 53913
Phone: 608-356-9218
Spoke Alliance Member: No

Product Delivery Channels

We ship mail-order via:
We offer local home/work delivery, transacting via:
You may order in advance, and pick up, transacting via:

Bike Fit

Key Tri-Specific Contact(s): Yes, Their Names - Peter Schmitz
F.I.S.T. Tri Fitter(s): None
F.I.S.T. Road Fitter(s): None
F.I.S.T. Advanced Fitter(s): None
BFACT Score: 0
BikeFit, BodyGeometry, Retul, Serotta, or Trek Fitter(s): Yes, Their Names - Peter Schmitz
Default Tri-Fit Methodology: Homegrown
Fit Bikes: None
Motion-Capture Systems: None


Wetsuits: Blue Seventy
Bikes: Cervelo, Trek
Custom Frames: None

General Information

Shop Hours: M-F 10-8, Sat 10-6, Sun 10-5
Barnett-Trained Mechanic(s): Yes, Their Names - Brian Gurney
United Bicycle Institute-Trained Mechanic(s): None
Shop Info: This is the largest pro shop North of Madison serving Devil's Lake State Park and the Baraboo Bluffs. Professional staff, professional tools and fitting services. As an outfitter we service the ski, cycling, tri and climbing community. Top brand names including Burton, Black Diamond, Craft, Fischer, Mountain Hardwear, Petzl, PI, Salomon, Trek and more.
Directions: Located in the Baraboo Mini Mall on the corner of Highway 12 & Cty W.
Map location is based off of a geocode of the addressed entered using Google's Google Maps API. If your address does not geocode properly, you can either update the address (we will attempt to re-geocode after any updates to your entry) or you can use Google's geocoding tool found here: to obtain a lat/long for your location and enter that. To use the utility, type in an address that is close to your location and then drag-and-drop the marker to obtain the desired lat/long. If you choose to enter a lat/long, you must check the box on the edit page that says, "override geocode with entered lat/long."

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There have been 3 updates to this bike shop:

STConcierge at July 18, 2019 5:00 PM
at January 6, 2016 10:30 AM
at August 18, 2010 2:46 PM