8601 Dunwoody Place
Suite 450
Atlanta, Georgia 30350
Phone: 770.587.9994
Fax: 800.975.2553
Spoke Alliance Member: No

Product Delivery Channels

We ship mail-order via:
We offer local home/work delivery, transacting via:
You may order in advance, and pick up, transacting via:

Bike Fit

Key Tri-Specific Contact(s): Yes, Their Names - Ryan
F.I.S.T. Tri Fitter(s): Yes, Their Names - Bill
F.I.S.T. Road Fitter(s): None
F.I.S.T. Advanced Fitter(s): None
BFACT Score: 0
BikeFit, BodyGeometry, Retul, Serotta, or Trek Fitter(s): Yes, Their Names - Bill
Default Tri-Fit Methodology: F.I.S.T.
Fit Bikes: Exit Cycling, Other
Motion-Capture Systems: Retul


Wetsuits: 2XU, Blue Seventy, De Soto T1, Orca, Zoot
Bikes: Argon 18, BMC, Cervelo, Orbea
Custom Frames: Parlee

General Information

Shop Hours: M-Th 10:00-6:00, Fr 10:00-6:00, Sa 10:00-5:00
Barnett-Trained Mechanic(s): None
United Bicycle Institute-Trained Mechanic(s): None
Shop Info: At, our number one goal is to help make your dreams happen. Toward that aim, we feature the broadest selection of triathlon gear, triathlon apparel, triathlon wetsuits and triathlon bikes. We are an authorized online dealer for all of the top triathlon brands like Cervelo Bikes, Scott Bikes, Zipp Wheels, Profile Design, 2XU, Blue Seventy Wetsuits, Quintana Roo, Louis Garneau, & Shimano… just to name a few!
Directions: Find us at 8601 Dunwoody Place, Suite 450, Atlanta, GA 30350 in the Northridge Business Park (THIS IS A BIG OFFICE PARK - TURN INTO THE PART ACROSS THE STREET FROM THE GAS STATION AND WE'RE AROUND THE BACK OF THE 400 BUILDING). Dunwoody Place is off of Northridge (Exit 6, GA400).
Map location is based off of a geocode of the addressed entered using Google's Google Maps API. If your address does not geocode properly, you can either update the address (we will attempt to re-geocode after any updates to your entry) or you can use Google's geocoding tool found here: to obtain a lat/long for your location and enter that. To use the utility, type in an address that is close to your location and then drag-and-drop the marker to obtain the desired lat/long. If you choose to enter a lat/long, you must check the box on the edit page that says, "override geocode with entered lat/long."

There have been 8 updates to this bike shop:

STConcierge at March 4, 2021 10:28 AM
bdavis418 at February 1, 2013 12:20 PM
all3sports at October 26, 2012 7:58 AM
bdavis418 at February 16, 2011 1:01 PM
bdavis418 at August 6, 2010 11:51 AM
bdavis418 at October 6, 2009 1:06 PM
bdavis418 at September 14, 2009 8:25 AM at January 14, 2009 1:54 PM