Running Stores


Fleet Feet Sports Madison

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8440 Old Sauk Rd.
Madison, Wisconsin 53562
Phone: 608-833-9999

Key Tri-Specific Contact(s)


Diagnostic Equipment



Running Shoes: Adidas, Asics, Brooks, Mizuno, New Balance, Newton, Nike, Saucony
Socks: Balega, Smartwool
Run Focused Apparel: Adidas, Brooks, CW-X, New Balance, Nike, Saucony
Tri Focused Apparel: Craft, Sugoi, TYR
Swim Gear: None
Wetsuits: Blue Seventy

General Information

Store Hours: M-F: 10:00 AM–7:00 PM, Sat: 10:00 AM–6:00 PM, Sun: 11:00 AM–5:00 PM
Runs & Classes: Free Fun Runs:
Tuesday Rush Hour Run: 5:45pm, 5 miles from Fleet Feet Sports, all paces welcome.
Wednesday Night Run/Walk: 5:45pm, 2-5 miles from Fleet Feet Sports, easy-moderate paces.
Thursday Roving Run: 6:00pm, 5 miles from various locations throughout the area, all paces welcome.
Sunday Long Runs: March-November 8:00am, December-February 9:00am, 5-20 miles from various locations throughout the area, all paces welcome.

Training Programs (cost varies and is very affordable):
Spring Quarter Marathon, Half Marathon and Marathon training program: starting the beginning of February and aiming toward a May/June event.
Fall Half Marathon and Marathon training program: starting the beginning of June and aiming toward a Fall Half Marathon and/or Marathon.
No Boundaries: Beginner 5k Training program, $75 for 12 weeks of 2 weekly coached sessions and more. Spring session starts in March and Fall session starts in September.
Running 101/10k training program: This program is geared toward those who have completed No Boundaries or are at the 10k beginner stage. 12 week training session starting in September.
Miler In Training: Coached track speed workout sessions in June and July. The purpose of this program is to work on your speed. The goal event for this program is the Capitol Mile, a 1 mile race the end of July. This program is useful for gaining speed for any type of training.
Tri 101: Beginner Triathlon training program. This program is geared toward those who are looking to participate in their first Sprint Triathlon or get more guidance and assistance in training for a Sprint Triathlon. Starting the end of April.

Shop Info Fleet Feet Sports Madison is about living an active, healthy lifestyle. We are passionate about our business, our community, and our sport. Our goal is to be the center of the running community in the Madison area. We will provide the highest quality customer service and products to our customers. Fleet Feet Sports Madison will provide a means to enhance the exercise experience of all of our customers from the entry-level fitness walker and triathlete to the elite runner and Ironman.

Directions: We are located 1/4 mile West of the Beltline, Highway 12/14, on Old Sauk Rd. Heading East on 12/14 take Old Sauk Rd. Exit and turn right, we are up a 1/4 mile on the right hand side. Heading West on 12/14 take Old Sauk Rd. Exit and turn left, we are up a 1/4 mile on the right hand side.

Map location is based off of a geocode of the addressed entered using Google's Google Maps API. If your address does not geocode properly, you can either update the address (we will attempt to re-geocode after any updates to your entry) or you can use Google's geocoding tool found here: http://gmaps-samples.googlecode.com/svn/trunk/geocoder/singlegeocode.html to obtain a lat/long for your location and enter that. To use the utility, type in an address that is close to your location and then drag-and-drop the marker to obtain the desired lat/long. If you choose to enter a lat/long, you must check the box on the edit page that says, "override geocode with entered lat/long."

Who Shops Here?

There is 1 user who has tagged this shop: Jukebox

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Shop Hours
not open much
convenient hours
Parking Availability
little parking
plentiful parking
Triathlon Inventory
no tri inventory
lots of tri stuff
Running Inventory
no running inventory
lots of running stuff
Brand Representation
second tier brands
the best brands
Running Knowledge
naive to running
Triathlon Knowledge
naive to triathlon
pompous or lazy
friendly and helpful
No users