Blackwell Research on the brink
Written by: Dan Empfield
Date: Mon Sep 08 2008
Blackwell's owner is cardiovascular surgeon and avid triathlete Dr. Stephen Greer. Blackwell Research is the one thematic disconnect among his various businesses, according to Cobb. Blackwell always appeared as much a hobby as a business to Dr. Greer and, like all labors of love, the love may ebb and flow but the labor is constant. Dr. Greer's four-year affair as a bike industry manufacturer appears at an end.
Blackwell found getting floor space in retail stores difficult. It commenced business in 2004 at the same time Hed, Zipp, Oval Concepts, Easton and others significantly expanded business in an aerobar category almost exclusively the domain of Profile Design and Visiontech. Blackwell's aero wheel business likewise had little room to maneuver, with the plethora of 60mm and 90mm deep carbon wheels, and discs, on the market.
Blackwell Research will keep its warehouse open for weeks and perhaps some months, according to Cobb, as it turns sub-assemblies into finished products. It will not make an '09 showing at Interbike, however, and, unless a buyer comes along to take the baton from the current team, Blackwell Research will be a casualty of business.
This is not an obituary. John Cobb’s Bicycle Sports is still in business. 8.10.04
With Interbike right around the corner I thought I'd write a bit about how the bike business works—not everything about it, but the nuts and bolts of how a bike gets from the "paper napkin sketch" to your local bike shop's showroom floor. 9.01.02
Shame, but we saw it coming.
Reviewed by: Jon, Sep 8 2008 6:41PM