Skip to Content


Toyota Cup Series expands

Written by: Dan Empfield
Date: Wed Dec 01 2010

The Race to the Toyota Cup has expanded from six events to seven for the 2011 season. Gone from the series is the Nautica NYC Triathlon, one of last season's 6-race series. Added are the Nautica South Beach Triathlon and the Capital of Texas Triathlon in Austin.

The Series' new additions continue the theme of large-participation races near metro areas with big triathlon contingents. The CapTex race in Austin draws more than 3000 participants, and the Nautica Miami event—a Michael Epstein race that might be styled the East Coast version of Epstein's famous Malibu Triathlon—is another large event.

One obvious change to the Series this new lineup brings is a significant lengthening of the season. In years past, the Series didn't get underway until around the first of July. A Series season that was barely 3 months long is now 5 months long.

The 2011 Series, produced by Life Time Fitness in partnership with Toyota, will consist of the following events:
- Nautica South Beach Triathlon (Miami) – April 10
- Capital of Texas Triathlon (Austin) – May 30
- Philadelphia Insurance Triathlon – June 26
- Life Time Fitness Triathlon (Minneapolis) – July 9
- Life Time Fitness Chicago Triathlon – August 28
- Kaiser Permanente Los Angeles Triathlon – September 25
- Toyota U.S. Open Triathlon (Dallas) – October 2

  

Articles related to this one
The Rev3 Triathlon series
Charlie Patten started the Rev3 series full time in 2010 with a larger total purse than Lifetime Fitness and a bigger payout for his Quassy half than the WTC’s Ironman 70.3 Worlds. He says he’s on track to profits by 2012. 12.20.10
TriStar
Tri-Star is one of several new series sprung from the 21st Century triathlon boom, all fighting for a permanent place on the sport’s calendar. Can they sell and execute their new brand of swim-bike-run? 4.04.11
Top field for Toyota Cup round 2
Sarah Haskins and Rebeccah Wassner lead the women’s field. Cam Dye, Andy Potts, Hunter Kemper, Matty Reed, Filip Ospaly top the men’s contenders at the Cap Tex Triathlon in Austin, Texas. 5.24.11
The Life Time Fitness Series
Bahram Akradi pioneered a revolution in big prize money triathlon which rewarded Olympic distance triathletes with big league dough. Now he, Toyota and partners fight a down economy to keep the series self sustaining success 9.14.10
WTC enters short course arena
The owners of the Ironman brand of multisport events dove down in distance with its announcement of 5150, a series of Olympic-distance races that poached prize properties from the Life Time and ITU series. 10.06.10