WTC Not Conceding Penticton
Written by: Dan Empfield
Date: Thu Aug 23 2012
As many close observers know, the owner of all the North American Ironman races save Louisville, Graham Fraser (pictured), sold his stake in Ironman events to World Triathlon Corporation in January of 2009. Fraser kept only Ironman Canada, and ran it under license from WTC. That license was to run through 2014.
According to Penticton Mayor Dan Ashton, Fraser quietly sold this last of his North American races to WTC in May of this year. "[Fraser] did the deal with WTC in May," said Ashton. "We found out about it in July. If this happened in May, why weren't we notified? All of a sudden, July 30, we get notice that Graham sold the race."
The City of Penticton maintains it had in its agreement with Fraser the right to agree to any assignment of the race to a third party, and Penticton chose not to accept the assignment. From Penticton's point of view, and according to Ashton, "On July 30, Graham repudiated his license, and the City has served Graham a notice of repudiation."
This left the City free, from its perspective, to entertain other suitors, which it obviously did. However, the City maintains it did not run away from Ironman. "We invited WTC not once, but twice, to present to Council," maintains Ashton, "including as late as yesterday, and Andrew [Messick, CEO of WTC, pictured below] flew up and was given an opportunity with Council."
Ashton's response to this threat is, it's "A lot of sour grapes. We want to give this race back to the athletes. That's what Challenge does."
Would Fraser be willing to accept the license back? By selling this race to WTC, Fraser thought this would be the last Ironman he would produce. What would it take to bring him back into an environment in Penticton that would be certainly hostile, if Penticton was forced to abrogate its deal with Challenge and revert to Ironman?
This comes on the heels of a situation where the parties were reversed. Challenge built a race in Cairns, Queensland, Australia. Challenge Cairns was to take place this past June. In March of this year, prior to the race, WTC purchased USM Events, a race production company that owned, among other events, Challenge Cairns. Felix Walchshofer, managing direction of the Challenge family of events, could not abide the idea of his arch rival owning and producing one of the Challenge Family events. The race morphed into Ironman Cairns. Walchshofer walked away.
"If I were WTC," said Ashton, "I'd take the high road on this." WTC does not see it that way, and appears less resigned than Walchshofer was to concede the loss of a treasured venue.
World Triathlon Corporation chose Whistler as the new venue for Ironman Canada, according to an announcement it made today. 10.11.12
The popular Challenge Cairns race will be rebranded Ironman Cairns, according to World Triathlon Corporation. The rebranding will be effective this year, for the upcoming event scheduled for June 3, 2012. 3.12.12
Ironman races across America, built and run by Canadian import Graham Fraser, pass to WTC. Fraser keeps ownership of Ironman Canada, the one race of the bunch he did not start. 1.06.09