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The so-called shorty bar remains, in triathlon, the largest market served by no mature, ready-to-ride, product. 3T moves the ball much further forward with its new Zefiro.

Three new seatposts are on the market in 2009, adding flexibility to the positional options available to those riding certain Orbea, Quintana Roo and Kuota bikes.

The Lugano is the top of the line bike from Javelin. But did you know you can get it made custom? Not just custom paint, but custom geometry? Yes, you can, as a matter of fact.

For those who're looking toward a bike they'll keep for a long stretch, but won't have to make payments over a long stretch, here's our first round look at your price category: $2500 to $3000

Oscar Galindez and Faris Al-Sultan are the most recent "bike swappers." Galindez will show off his new Merida Time Warp at Ironman Brasil this weekend and we should be seeing Al-Sultan soon on his new Storck Aero.

Certainly the tri/tt bikes ridden by Chris McCormack and Lance Armstrong are on showroom floors near you. Or are they? Why aren't you seeing more Transitions, Equinoxes, Trinity Alliances, on retail display?

Oakley’s new Jawbone sunglasses set a new benchmark for sport sunglasses. With the customarily outstanding optics and fit that Oakley is known for, it is the ease of changing lenses that really puts these new shades a cut above.

Not very many tri bikes exist in that $1900 to $2400 price range, even though many dealers will tell you this is the "new" entry level tri bike price category. Here's a pair of such bikes, from Fuji and Giant.

It's been almost 2 years since we polled Slowtwitchers on what bikes they admire, and to which they aspire. Here are the results of a recent set of polls, compared to what you all said in July of 2007

We recently noticed custom triathlon shoes from D2, a light vest from DeSoto, compression technology from NormaTec, warmup oil from Sixtus and a quirky line of glasses from Donkey Products.

Here are Felt's B16 and Orbea's Aletta, each bikes inside of that $2000 to $2350 price range, a category that's a step up from entry-level, but still affordable.

We stumbled upon items from Panache, Speedplay, and Sugoi, plus a couple fun things.

Bikes by Giant and Leader, here reviewed, complete our analysis of tri bikes at the entry level. Giant's tri bikes are leaps ahead of what this company was making earlier this decade, and the Leader is a paradigm-breaker worth considering.

These are tri bikes that sell in the $1900 to $2400 range. We're calling them 2nd step because they're a step above entry level, but not yet to the mid-price range. Herein we look at some attractive values from Kuota and Quintana Roo.

There aren't many complete tri bikes for sale under $1900 anymore. But there are six, three of which we've already reviewed, two more are reviewed here, the Trek Equinox 7 and the Fuji Aloha 2.0

In this edition of "What We Have Noticed," slowtwitch is taking a closer look at the G Pro trainer from Alter-G, goggles from blueseventy, glasses from Rudy Project and a traveling alarm by Reliance Control.

We have come across new goggles from Aquasphere, a light system from Blackburn Design, ultralight brakes from Bontrager and new nutrition from First Endurance.

The flip side of our red hot demographic is that "entry level" in triathlon does not start at the entry level. Here's our $1500-and-up look at tri bikes for 09, starting with Cervelo, Felt and QR.

Today we introduce you to triathlon shoes from Scott USA, a trainer from CycleOps, a saddle from John Cobb, a beverage from NUUN and a very interesting concept light system.

Starting today you'll see a new editorial feature on slowtwitch called "What We Have Noticed" and in this new series we'll cover products and services we have stumbled upon. But we are not reviewing these items, we are merely introducing them.

Chrissie Wellington and Sandra Wallenhorst ran sub 3 hours at the 2008 Ford Ironman World Championships and finished 1st and 3rd respectively. We looked closer at the shoes which carried them and the other top 10 female finishers through the marathon.

While we started to look closer at the bikes of the top finishers at Ironman Hawaii last year already, this year we also wanted to know more about their running shoes.

What kind of bikes were the top 15 pro men riding at the Ford Ironman World Championships in Kona, Hawaii? Slowtwitch took a few images of the men and their machines.

Although the Ford Ironman World Championships and any other triathlon isn't only about the bike, we still want to share what kind of bikes the top 15 pro women rode in Kona.

After a whirlwind tour of the bike industry's annual "Big Show," I came away with a feeling that there is a lot of boring stuff being made today, but also a few gems. For every needle in the haystack, though, it was a reminder that innovation is a live and well in the cycling world.