Phil White explains the new Cervelo P4.

Some of the vendors in the expo have a fantastic background.

Faris Al Sultan will be riding a new white Cannondale Slice on Saturday.

Matching white Xentis bars for the new Faris ride.

Well, that of course means matching white Xentis wheels too.

Jim Felt was working hard in the expo.

K-Swiss has a huge presence in Kona and Erik Vervloet is the man behind it.

Dimples anyone?

Max Longree is still getting his new Look race bike dialed in.

Little touch ups on the Team Timex bike of Alex McDonald in the Trek booth.

Newton funky colors really stick out and remind us of the 80's.

Alex Wassmann working on Normann's bike in the SRAM booth.

Normann heading out on a little test spin.

Torbjorn Sindballe in the Argon 18 booth.

TJ Tollakson's ride in front of the Specialized "house."

Dave Orlowski finished 3rd in the 1978 Ironman and he is ready for the 30th anniversary one.

Scott's tri shoe allow folks to attach a rubber band for their T1 transition.

Timo Bracht looks lean and ready for the big event.

Cam Brown chats with Mark Lees in the expo.

The new SRAM prototype shifters spied on Chris Lieto's bike. One of the nice features of them is that they return to center.