The Magic 5, a small Danish company co-founded by a triathlete, his engineer uncle, and a national team swimmer, aims to use the availability of these tools to change the way swim goggles are made. They developed a proprietary face-scanning app which maps every contour of your face and – in particular – your eye sockets in three-dimensions. From there, they can create fully custom gaskets unique to each eye – and pair them with the exact right nose-bridge from their wide selection of pre-made widths to create a pair of goggles that matches perfectly to you.

Laughlin, who devised the Total Immersion system that taught thousands to swim faster and easier, passed away Friday.

Ellie Salthouse topped Angela Naeth by 2:39 and Igor Amorelli led Franz Loeschke by 2:43 to win Miami 70.3.

A severe weather warning for thunderstorms and 60 mph gusts led organizers to cancel Ironman 70.3 New Orleans.

Jake Montgomery almost lost his life when a car ran over him while he was training for the 2016 IRONMAN 70.3 Worlds in Mooloolaba. Montgomery recently he spent time with Mat Steinmetz of 51 SPEEDSHOP to get dialed in on his Cervelo P5X.

Patrick Lange is mild mannered to a fault afterwards, but Lionel Sanders calls him “a freaking animal” in the race.

Two weeks ago my wingman Monty and I bought Trisports.com. It is a temporary custodianship. Why did we do it?

The 2017 Isklar Norseman Xtreme Triathlon featured some superb performances in rough weather conditions and here is the official film – a beautiful homage in black and white.

The 41st Ironman World Championship was filled with record breaking. Photo gallery by Timothy Carlson.

American Matt Russell was on his way back from Hawi during the 2017 IRONMAN World Championships when a vehicle reportedly pulled out in front of him and Russell struck it while likely going 30mph.

As the Hawaiian Ironman start approaches the start/finish is a maelstrom. Here is what it looks like earlier in the morning.

We’re 20 miles into the run. Sanders continues to chug and thrust and tilt and hump to the win… maybe. Ryf? No apparent weakness.

You ride for show; you run for dough. That’s what all the pros who race here have known for a generation. Lange ran for dough and got it.

Daniela Ryf just wasn’t having her day, for the first half of her race. But her second half made up for it, and she’s now a 3-time champion.

This edition may have had the highest attend rate ever. Just about everyone who RSVPd showed, and then there were the bandits!

American Matt Hanson is ready for the upcoming IRONMAN World Championships in Kona and we looked closer at his bright red Quintana Roo PRsix.

Frodeno and Ryf are prohibitive favorites for Kona threepeats. What if they lost? How could it happen?

Tim Don was among the favorites for the 2017 IRONMAN World Championships title, but the popular Brit was hit by a car while training in Kona and is now apparently out 5-6 weeks.

Yes, the top cyclist is wearing a Canyon shirt

QR intros its PR6 as a disc brake bike, having done much more than just throw a disc and thru axle into its frame.

The Austrian brand Airstreeem unveiled their new Super TT Plus bike in Kona today and we managed to get a closer look at the fast looking bike that can apparently be packed in 5 minutes.

Finally! A first-rate lever-to-caliper hydraulic disc brake option for tri and TT bikes.

The Ironman faithful gathered at Kailua Pier and along Alii Drive to celebrate on the Monday of Kona Week.

In this video, Jeff Yingling, part of CeramicSpeed’s Technical/R&D Support group, goes over proper bottom bracket maintenance. Keeping your bearings lubricated and in top shape. He goes over how to check for contaminated bearings and what to do to keep that from happening.