Norwegian stars Kristian Blummenfelt and Gustav Iden love the product so much they’ve become partners.

22 years ago he dreamed up an event he felt represented Norway’s culture, landscape and love of expeditions. Triathletes from around the world clamour to get in.

It’s not cheap to race an IRONMAN. We tally up the costs for competing at a full-distance event.

In a move that seems like it took forever. It’s finally here. And the best part is that’s free for anyone that already owns it. The Wahoo KICKR ROLLR is…

With four race distances available, there was something for everyone at this stop on the T100 Triathlon World Tour

We capture the exciting day of racing at T100 London in pictures.

Just three months after a brutal accident left him hospitalized, Wilde returned to take the win in London

A huge home-town win for the British star.

Charles-Barclay had a triumphant return year after being forced to pull out of the London event

World Triathlon and the PTO have said “various uncertainties” prevented them from being able to move forward as planned

They’re ready to go … the water has tested “well below the thresholds set by World Triathlon,” so the swim is on at T100 London this weekend.

The Swiss superstar has missed just two podiums since winning her silver medal at the 2024 Olympics

The German running specialist has managed to ride well enough to run to a pair of top-10 T100 performances

Set in Niagara Falls, the Barrelman Triathlon celebrates 10 years in style.

One of the many British stars on hand for T100 London, Lucy Bryam is ready for a quick ride on Saturday.

It will be an exciting and fast day of racing in London on Saturday

Norseman officials have run 10 years of tests on athletes, and they don’t plan to stop any time soon.

A bucket list for many, Slowtwitch writer Sarah Bonner can’t get enough of this epic race in the French Alps.

The coaching platform and IRONMAN split this week.

Norwegians love Norseman, and anyone who has been to the race knows why

The Norseman Xtreme triathlon is, well, extreme. The day that started with beautiful weather conditions quickly got nasty on the run.

The spectacular bike course at Norseman includes 3,000 m of climbing

Find out what’s going through the minds of the winners of Norseman 2025

The iconic jump off the ferry is one of the most unique aspects of the Norseman Xtreme triathlon.