Jonathan Brownlee (GBR) stepped up to the plate and won his first world championship title at the inaugural ITU Sprint World Championships in Lausanne, Switzerland. Lisa Norden (SWE) got away from Emma Moffatt (AUS) to take the women’s Sprint crown.

While Germans Marc Pschebizin and Andreas Wolpert managed to take the top spots at the ultra tough Swiss 2010 Inferno Triathlon, Swiss Nina Brenn grabbed the win in the women’s category followed by a bunch of her country women.

Joe Gambles defended his title at 70.3 Lake Stevens and Melanie McQuaid showed that she is fast on the road too. Pics by Randy Sadler.

We noticed new triathlon shoes from Gaerne, a new bag concept from Gyst, the recently released book about the life and times of Igor Kenk and a tomato flavored energy gel from Squeezy. Good times.

The Challenge Series just added a spectacular Ironman-distance event in the elegant Danish city of Copenhagen. Photo gallery by Timothy Carlson.

in the mid 1990s, Bill Logue’s product shot to the top of the charts. He sold his company at its zenith. I got a call last month from Wendy Ingraham: “Bill Logue is back.” Can Logue bottle magic a second time?

Joe Gambles announced loud & clear that he’s back and fast as ever as he successfully defended his title. Melanie McQuaid took her first 70.3 win, continuing a strong season of cross-over racing.

Tim Berkel won his second Ironman distance event with a PB 8:07:39 and Rebekah Keat won her first Ironman distance race since 2007 with an impressive 8:54:36 at the inaugural Challenge Copenhagen.

Marcel Zamora and Tereza Macel won the grueling Embrunman iron-distance race in France, where an unusually strong field added to the difficulty of one – if not the single – most punishing 112mi/180km bike courses in the sport.

70.3 World Champion Michael Raelert added the European title to his resume with a record breaking win at the 2010 Ironman 70.3 Germany. Yvonne Van Vlerken also grabbed a new course record as she defended her title, but Desiree Ficker was only 22 seconds behind.

Paula Findlay followed up her win in London with another victory at the ITU Dextro Energy World Championship Series triathlon in Kitzbühel, Austria and thus became the first woman in 2010 to take two wins in the series.

Stuart Hayes took his best win to date at the ITU Dextro Energy World Championship Series triathlon in Kitzbühel, Austria. After getting in a break of five on the bike, Hayes ran away from the other four and held off all other challengers.

Eric Reid is fairly new to triathlon and will go back to Kona for the second time. But the Army Major and Battalion Executive Officer isn’t just looking for a new personal record in Kona, he is raising money for Wounded Warriors.

The 26-year-old training partner of triathlon star Rasmus Henning, the tall Dane with a killer bike has been found in the front pack at several significant races around the world. Here at inaugural Challenge Copenhagen, experts say he is ready for center stage.

Rebekah Keat is ready to break into the winner’s circle at Challenge Copenhagen after three straight runner-up Ironman-distance finishes – and contemplates what it will take to crack the Wellington Inevitability

Slowtwitch shooter Timothy Carlson hit the streets of Copenhagen, site of the inaugural iron-distance Challenge Copenhagen.

With the temperatures still super hot in the Northern Hemisphere we look at the cool layer from Craft, a sodium rich gel from Cranksports, new wheels from Mavic, a cool triathlon image and a new threadless t-shirt.

Tri Bike Transport, the company known for transporting bikes to races in trucks, is introducing a new twist: It’ll fly your bike fully assembled to Kona for the Ironman.

A win at Miami International and the runner-up spot at Lifetime Fitness Triathlon were quite nice, but qualifying for the 2012 Olympics in London is on the mind of Matt Chrabot and thus the focus on ITU Dextro Energy WCS events.

Andy Potts and Julie Dibens won the 2010 ROHTO 70.3 Boulder triathlon and Eric Wynn followed these athletes all day.

Americans aren’t confused with connoisseurs. Not that we’re neanderthals, just we exit the womb at full speed; we slow down long enough to enjoy, but not to savor. Time to up our game. Time to appreciate the bib.

Jason Goldberg, former bike retail employee turned team manager and pro athlete agent, has been arrested in New York.

Another Norseman Extreme Triathlon is in the books and we now share some impressions from the event courtesy of nxtri.com.

Reinaldo Colucci won the ITU World Cup in Tiszaujvaros, Hungary and with it earned his first World Cup title. For women’s winner Yuliya Sapunova this victory was also her first World Cup success.