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Industry

Attracting media to your race

 Race directors: getting media to cover your race is not as hard as you think. But, it takes forethought. And, you have to decide what that media means to you; how it can help you. It's all explained here.
Industry

Getting sponsors

 I know what you're thinking: "This has to be the hardest task facing a race promoter." Yes, you're right. But it doesn't have to be. Just invest in a little creative thinking, and you'll find that getting lucrative sponsors is not that hard.
Industry

Assembling your race committee

 Race promoters know race committees, or lack thereof, can make or break an event. If you have no good organization, you have no race (at least no race that people will want to attend again).
Industry

Getting volunteers

 If an RD doesn't have enough volunteers, his customers will know come race day. The successful race organizer always has enough. What follows is the blueprint for getting them.
Industry

Picking a course

 Often heard is the lament: All the venues are drying up. To the contrary. To the practiced eye more venues are available now than ever were before.