Ironman realizes its brand leverages down to 70.3. Life Time admits its brand leverages up to Olympic distance. But it’s much more than that.

Imagine a big heart, with a head, leg and arms protruding. Valerie Silk was all heart and Felix Walchshöfer is the male version; he’s what makes it a fair fight between Challenge and Ironman.

The 2013 ITU World Triathlon Series champion Non Stanford was out most of 2014 with various injuries but is now looking forward to return. Meet this fast running Brit.

Helle Frederiksen recounts the long, crash and malady ridden path to her spectacular 2014 season – topped by $100,000 wins at Challenge Bahrain and Hy-Vee.

Jack Bobridge of Team Budget Forklifts raced in the Santos TDU for Team UniSA and here is your chance to listen in on a post stage chat with the fast Aussie.

Hot on the heels of the race won by Jodie Swallow and Matt Trautman, Ironman now announced a second 70.3 race in South Africa – in Durban.

High altitude climber & endurance athlete Don Bowie seeks out new challenges constantly. The Badwater Ultramarathon is likely among the safest and mellow ones of those.

This week we noticed the chlorine fighting SwimSpray, the Sansego coaching site and videos, the Lazer Wasp Air helmet, the Spring Chicken book and more.

South African Matt Trautman turned Pro in 2014 and now scored a big win at home. Jodie Swallow on the other hand recorded her 5th title at 70.3 South Africa.

Bradley Weiss and Nicolette Griffioen took home country victories at South Africa’s rugged XTERRA Buffelspoort off road triathlon; Conrad Stoltz missed a turn late in the run.

Rodrigo Gonzalez of Mexico and Renee Tomlin of the United States win elite titles at the Havana CAMTRI Sprint Triathlon for the American Cup and Iberoamerican Championship.

German ace sprinter Marcel Kittel of Team Giant-Alpecin stormed to a big win at the 2015 Santos Tour Down Under wearing a new aero road helmet from Giant.

Sports resorts like Playitas are very popular with European triathletes who want to escape the harsh grip of the winter at home and try to get wind hardened.

On December 23, 4-time Ironman winner Amy Marsh was diagnosed with Acute Myeloid Leukemia, a cancer of the blood which requires extensive chemotherapy and for some, a stem cell transplant.

Liz Blatchford wasn’t too happy with her 2014 season and is ready to return in 2015 with passion and a plan that has worked before. She chatted with us at length.

Orca showed the 2015 range of wetsuits and apparel in Fuerteventura, and we were there to learn about the changes and additions of this brand.

World Champion Javier Gomez is currently on Fuerteventura to get ready for the 2015 race season. We looked closer at the Specialized Tarmac he has with him.

Waiting for the Bondi 4 was like crossing a desert. My canteens were filled with the Bondi 2, bought at closeout. Is the Bondi 4 the oasis I hoped to find?

In the third week of January, we bring you news of three new members of the USA Triathlon Board of Directors, a lightly punished anti-doping violation, and two ecstatically joyful triathlon marriages.

Australians Tim Reed and Leon Griffin went 1-2 and Meredith Kessler of the U.S. topped New Zealander Gina Crawford to win the Asia-Pacific 70.3 Championship titles in Auckland.

If you’re aboard your bike and going nowhere fast that doesn’t mean progress can’t be made. Here’s our overview of structured training apps (e.g., Sufferfest, VirtualTraining, TrainerRoad).

Here are the top-50 specialty stores in the U.S. serving the community of triathletes during 2014, according to Slowtwitch’s polling of vendors and customers.

Bevan Docherty calls it a career at age 37 after ITU World Championship gold and silver, Olympic silver and bronze, Commonwealth Games silver, Ironman 70.3 Worlds bronze.

Another doper has been caught in the dragnet of the WTC but somehow I am left wanting to see and hear more. But is it too hard to come really clean?