Written by: Dan Empfield
Added: Wed Apr 17 2013
If cycling, health, good food, good coffee, and a sense of style sounds appealing, youíll hit the mother lode at Pedalerís Fork. Itís a farm-to-table restaurant. And a coffee roaster. 10 Speed Coffee, the official coffee of the Amgen Tour of California. And like many of you, this group of culinary gear heads also felt there should be a bike shop attached, so, there is. A Moots concept store.
The complex sits right smack in old Calabasas, the downtown district in an old equestrian motif, like a movie set left over from a Randolph Scott or Roy Rogers western filmed in the 1940s. Pedalerís Fork was built from the ground up, of reclaimed wood and that fits with the theme of the restaurant and its owners. Produce comes from farms visited by the chef and the owners, and any farm that doesnít allow a visit doesnít sell to Pedalerís Fork. Any meat on the menu comes from grass-feed beef only.
Fortunately, a world class cycling area, proximate to the Santa Monica mountains where the road cycling recalls the Maritime Alps and the offroad riding might be better than in the Maritime Alps, is also close to the Santa Paula Valley, a slice of temperate bottomland perfect for vegetable farms, strawberry fields, and fruit trees.
Pedalerís Fork is not yet open as of this writing Ė itís scheduled to open within a week. I was there for a soft open for SRAM, during a media launch of itís new True 22 and Hydraulic disk and rim braking systems. All the photos were taken by Jordan Rapp, who is our chief technology officer not a staff photographer, but, he knows how to sling a camera and during the Winter and Spring his billet is in Thousand Oaks, just 10 miles up the road from Calabasas. Plus, Jordan's a marquis SRAM athlete, so he got to see what he'll soon be soon riding.
SRAM called in an assist from its daughter brands; Zipp and Avid went all in to leverage the brain trust toward more cogs, disk brakes, hydraulics, and solutions for dirt, road, and everything in between. 4.15.13
If you're a bike shop your future is bright. Or not. It depends on your investment in and attachment to culture, tooling, fixtures, education, and pathways of delivery. We'll talk about some of that now. 4.11.13