The 2011 Dealer Camp started today at the Deer Valley Resort just outside Park City, Utah and we were there to capture some images from this fast growing event.

Last year around 60 vendors displayed products to dealers and media at this beautiful venue but for 2011 the Dealer Camp has attracted around 220 exhibitors. Many of the bike companies brought in demo fleets so the dealers have a chance to try out the product before they fill out the order sheet.

All images are © Herbert Krabel / slowtwitch.com

The setting is quite beautiful at the Deer Valley Resort.

The Plasma 2 will have a non integrated seat post for 2012.

A bit smaller than the seat post on the Plasma 3 but the same principle idea.

Scott's top of the line road shoe is called Premium and retails for $300 and features the Boa closure system.

Heading out on a demo ride on a new Cannondale Evo.

Berry Blast and Kona Punch are two of three new gel flavors from Powerbar and surprisingly it is Kona Punch without caffeine.

The Fizik Kurve saddle features aluminum rails and a composite body and comes in three different shapes.

The Contour GPS camera allows you to do video mapping.

Argon 18 has brought both the new E-118 and the E-116 to the Dealer Camp. The E-116 differs from the E-118 that it has a non integrated front end.

TRP's caliper brakes are standard on the E-118.

The very stealth looking Blue Triad SL.

The BMC Road Racer is a popular bike for that brand.

Cadel Evans raced the Tour de France road stages aboard a BMC Team Machine. The graphics shown here though are new for 2012.

A new color scheme for the Hoka Bondi for 2012.

Louis Garneau had quite a few Team Europcar items in their booth including this $150 Quartz helmet. Apparently this is also the helmet of choice for Chrissie Wellington.

Champion System now has silicone injected laser cut lycra at the legs of the shorts and soon the tri suits.

SOAS is a new women's line out of San Diego, CA and their kit matching arm warmers have mini gloves built in. But you don't have to use them. MSRP $44.

This is a tri kit from SOAS called Grey Bloom and retails for $160

The BH Ultralight as featured here weighed in at a very crazy light 10 pounds.

Yes, people had a chance to ride the new Cervelo S5 here at Deer Vally Resort.