Machinery Row Bicycles

601 Williamson ST.
Madison, Wisconsin 53703
Phone: 608-442-5974
Fax: 608-252-9911
Spoke Alliance Member: No

Product Delivery Channels

We ship mail-order via:
We offer local home/work delivery, transacting via:
You may order in advance, and pick up, transacting via:

Bike Fit

Key Tri-Specific Contact(s): Yes, Their Names - Dan Ellerkamp
F.I.S.T. Tri Fitter(s): Yes, Their Names - David Kohli
F.I.S.T. Road Fitter(s): Yes, Their Names - David Kohli
F.I.S.T. Advanced Fitter(s): None
BFACT Score: 0
BikeFit, BodyGeometry, Retul, Serotta, or Trek Fitter(s): None
Default Tri-Fit Methodology: Jamabalaya (a little of everything)
Fit Bikes: Retul Muve
Motion-Capture Systems: Retul


Wetsuits: None
Bikes: Felt, Giant, Trek
Custom Frames: None

General Information

Shop Hours: M-F 10am- 8PM Sat 9-6 Sun 10-6
Barnett-Trained Mechanic(s): None
United Bicycle Institute-Trained Mechanic(s): None
Shop Info: Machinery Row Bicycles is the midwests largest dealer of Trek and Felt bicycles. We stock more tri bikes than any other dealer in the area.
Directions: We are located in downtown Madison on Lake Monona near the Monona terrace convention center (start of IM WI).
Map location is based off of a geocode of the addressed entered using Google's Google Maps API. If your address does not geocode properly, you can either update the address (we will attempt to re-geocode after any updates to your entry) or you can use Google's geocoding tool found here: to obtain a lat/long for your location and enter that. To use the utility, type in an address that is close to your location and then drag-and-drop the marker to obtain the desired lat/long. If you choose to enter a lat/long, you must check the box on the edit page that says, "override geocode with entered lat/long."

There are 5 users who have tagged this shop:

There have been 2 updates to this bike shop:

STConcierge at July 18, 2019 5:51 PM
coredump at September 15, 2009 10:45 AM