Grace Bicycles

1574A Washington St.
Holliston, Massachusetts 01746
Phone: 508-429-9177
Spoke Alliance Member: No

Product Delivery Channels

We ship mail-order via:
We offer local home/work delivery, transacting via:
You may order in advance, and pick up, transacting via:

Bike Fit

Key Tri-Specific Contact(s): Yes, Their Names - Roy Cervantes, Gerard Brown
F.I.S.T. Tri Fitter(s): None
F.I.S.T. Road Fitter(s): None
F.I.S.T. Advanced Fitter(s): None
BFACT Score: 0
BikeFit, BodyGeometry, Retul, Serotta, or Trek Fitter(s): Yes, Their Names - Roy Cervantes
Default Tri-Fit Methodology: Unanswered
Fit Bikes: Serotta
Motion-Capture Systems: Retul


Wetsuits: None
Bikes: Giant
Custom Frames: Guru, Parlee, Serotta

General Information

Shop Hours: Noon-7p Weekdays, 10a-5p Sat., Closed on Sundays
Barnett-Trained Mechanic(s): None
United Bicycle Institute-Trained Mechanic(s): None
Shop Info: Grace Bicycles was incorporated by Roy Cervantes in September of 2004. We are a retailer of cycling goods and services catering to the aspirations of cycling enthusiasts and their families looking for the highest level of equipment and services available. While we offer the very best values in bicycles and cycling accessories, we also recognize that proper bicycle fit and maintenance, as well as training support, are absolutely essential in helping a cyclist ride more efficiently and comfortably. Grace Bicycles will use proven products and methodologies and continue to evaluate future technologies and processes to provide solutions that fulfill our clients' cycling needs in a friendly, professional, efficient, and educational manner. This will help ensure the steady growth not only of our business but also of the sport we love. Our motto is: Time to Ride.
Founder Roy Cervantes has worked in the Boston area bicycle industry for nineteen years. He has worked as store manager and service mechanic for top stores in Boston and the suburbs. For four years, he worked to execute bicycle fit and performance design for Seven Cycles, one of the world's largest custom framebuilders, based in Watertown, MA. As a retailer, a bicycle fitter, and devoted husband and father of three, Roy brings an experienced, balanced approach to listening, recommending, and executing solutions for cyclists and their families.

Roy is a member of the Serotta International Cycling Institute, with advanced certification in Bicycle Fit, Triathlon Fit, Shoe and Pedal Interface, and Advanced Fit Issues. He is also certified in using the Retul 3D Motion Capture System.
Grace Bicycles focuses primarily on road and triathlon bikes. Our specialty is determining proper rider position by performing a thorough fitting, then working with select North American framebuilders to execute a bike whose frame geometry ensures not only proper fit but also optimal handling, drivetrain performance, and comfort based on the rider's preferences. The builders we partner with and represent are Serotta Competition Bicycles from Saratoga Springs, NY, Parlee Cycles, based in Peabody, MA, makers of the highest quality carbon fiber frames in the world, Moots Cycles out of Steamboat Springs, CO, builders of world-renowned titanium road, cross, touring, and mountain bikes, and Independent Fabrications of Somerville, MA, builders of some of the very best titanium and steel frames available with the sweetest custom paint jobs you can imagine. Finally, we partner with Waterford and Gunnar from Waterford, WI, whose experience, heritage, and passion working with steel allows them to build the highest quality lugged and welded frames.

Many riders do not need or want custom bicycles, and certainly the builders above can supply frames built with standard geometries. In addition, we sell Giant bicycles, known worldwide for their heritage and commitment to road and mountain-bike racing.
Directions: We are 2 miles from Holliston, MA town-center heading West on Route 16 toward Milford, MA. We are on the 2nd floor of Village Plaza, a 2 story brown-brick building.
Map location is based off of a geocode of the addressed entered using Google's Google Maps API. If your address does not geocode properly, you can either update the address (we will attempt to re-geocode after any updates to your entry) or you can use Google's geocoding tool found here: to obtain a lat/long for your location and enter that. To use the utility, type in an address that is close to your location and then drag-and-drop the marker to obtain the desired lat/long. If you choose to enter a lat/long, you must check the box on the edit page that says, "override geocode with entered lat/long."

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