338 West Lakeside St.
Madison, Wisconsin 53715
Phone: 608-243-7760
Fax: Fax 608-243-7775
Spoke Alliance Member: No

Product Delivery Channels

We ship mail-order via:
We offer local home/work delivery, transacting via:
You may order in advance, and pick up, transacting via:

Bike Fit

Key Tri-Specific Contact(s): Yes, Their Names - Colin O'Brien, Craig Watson, Mike Wodyn
F.I.S.T. Tri Fitter(s): None
F.I.S.T. Road Fitter(s): None
F.I.S.T. Advanced Fitter(s): None
BFACT Score: 0
BikeFit, BodyGeometry, Retul, Serotta, or Trek Fitter(s): Yes, Their Names - Colin O'Brien,Scott Wente, Mike Teff
Default Tri-Fit Methodology: Unanswered
Fit Bikes: Serotta
Motion-Capture Systems: None


Wetsuits: None
Bikes: Cervelo
Custom Frames: Parlee, Serotta, Seven

General Information

Shop Hours: Hours: Tues-Fri 10-6 Sat 11-4 Sun-Mon Closed
Barnett-Trained Mechanic(s): None
United Bicycle Institute-Trained Mechanic(s): None
Shop Info: We are a fit driven bike shop with decades of fitting and custom bike design experience. Two fitting studios and three fitters allow us to serve a wide range of fitting needs from world class athletes to the cyclist coming off a hybrid bike and getting ready for their first triathlon. Hours: Tues-Fri 10-6 Sat 11-4 Sun-Mon Closed
Map location is based off of a geocode of the addressed entered using Google's Google Maps API. If your address does not geocode properly, you can either update the address (we will attempt to re-geocode after any updates to your entry) or you can use Google's geocoding tool found here: to obtain a lat/long for your location and enter that. To use the utility, type in an address that is close to your location and then drag-and-drop the marker to obtain the desired lat/long. If you choose to enter a lat/long, you must check the box on the edit page that says, "override geocode with entered lat/long."

There are 2 users who have tagged this shop:

There has been 1 update to this bike shop:

STConcierge at July 3, 2019 12:43 PM