The brand new K-Swiss Blades Quicky Light feature ion-mask technology and will be on the feet of a few pros in Kona, but won't be available at retail until 2011.

These Mavic R-SYS SLR rims feature magic exalith brake tracks for great durability, but require harder brake pads.

At Cross Vegas there were quite a few of these yellow Mavic MTB shoes.

Dino Edin of HED wheels stumbled on a huge Puma shoe in the Biomega booth.

The Vanilla cross bike in the ENVE booth is quite an attention getter.

The new nuun logo was unveiled at Interbike.

Having fun with fabrics in the Skins booth.

Alberto Contador's Tour de France rde was one of many nice bikes in the Specialized booth.

The custom hand painted Parlee in the Fairwheel Bikes booth had amazing attention to detail.

The bikend' bike case can be inflated with a little hand pump.

Once collapsed the bikend' case doesn't take up much space.

The Batwolf glasses are a new casual style for Oakley and come in a big variety of colors.

Pierre Dorez of ZEROD is the man behind lots of ITU uniforms, including the one of Jan Frodeno and Simon Whitfield.

The blueseventy Flaire is a new women's swimsuit for the brand.

The ECLIPSE is another variety of swimsuit for blueseventy.

The display for these Knog Lockers is as fun as the whole booth of that brand.

Knog's CMO Mike Lelliott is always good for fun just like the brand. Featured here with one of the company's Party Frank locks.

The Lynskey Helix in the ENVE booth has a beautiful paint scheme that nicely highlights the twisted Helix tube set.

This Diadora podium shoe was custom made for Cadel Evans and is not available for purchase.

Minutes before the show closed for the day, the samples in the Powerbar booth were still a popular item.