See this ethernet cable running in and around this treadmill? It's from Wahoo Fitness and it's called
GymConnect. According to Wahoo Fitness, this
will enable gym operators to easily create a wirelessly connected gym environment enabling gym goers to better track, manage and share their critical workout data for improved training and performance. It harvests data from the treadmill, to port into a training log. “The unintended consequence,” according to Wahoo's Mike Stashak, “was the massive interest in sending data
the other way. We always knew we could do it but the interest in it far exceeded expectations.” What users want is a Borg Implant, to hijack and control the treadmill. This unit already has 2-way functionality. Wahoo is now a stakeholder in what I think might be just the frontier of a treadmill ecosystem.
The image below is of a non-motorized treadmill, probably not one that a serious runner would select. What's cool about this is the graphics. There is a “handlebar” on this treadmill. With a trigger. This works with any computer game. It takes the place of a computer game's console or joystick. If you walk on the treadmill you make forward progress in the game. If you don't walk, no forward progress (but you can still shoot stuff). Turn the handlebar left or right, pull the trigger, you can zap Martians with a laser, kill gang members in Chicago, whatever. This is a real product, but not a real
fitness product. What I see is proof-of-concept for a future fitness product.