Within the past two weeks Zwift added two new courses: an 9.2 mile gamified loop of both urban and rural roads, including Box Hill; and a 4.3 mile course that mirrors the famous Prudential RideLondon criterium loop.

Some Slowtwichers may still consider Zwift a game rather than a training platform, but its evolution toward the latter has been, well, Zwift. It has expanded from strictly social group rides, and now includes use by professional cyclists and triathletes, with structured workouts and plans created by, among others, Hunter Allen. This, and the ability to create and save individual workouts, places Zwift in the same conversation with platforms like TrainerRoad. In fact, I believe their custom workout screen is one of, if not the, nicest layouts available.

If that wasn’t enough to convince you that Zwift has evolved beyond a simple cycling video-game, then a recent observation by some keen Slowtwitcher's of a person in Slowtwitch clothing running on Zwift may.

Slowtwitch reached out to Jon Mayfield of Zwift to make sure the programmers weren't just having fun with users, or whether running is the natural progression for Zwift. To our surprise, the runner on Zwift was actually Zwift founder Jon Mayfield.